Since we released Nectar in the fall, it has found its way into so many hearts and has even landed on some of the top lists in Austin for 2013 and we’re playing an official SXSW Showcase in March!
So, I decided to hire on some amazing folks in PR and radio to help us share Nectar reach a larger audience. With gratitude and excitement, I’d like to welcome Rob Krauser with REK Room Media and Jesse Barnett with Right Arm Resource to the team.
A couple of weeks ago we lovingly stuffed and stamped over 480 packages to be sent to radio and media across the US and Rob & Jesse are working their magic. So far so good. . .
In just one week, we’ve seen American Songwriter feature an exclusive intimate recording of “Shelter & Be Kind” and “Dirty Things” has been added early to several radio stations’ playlists across the country. Tracks from Nectar have also been spun on some of the tastemaker radio programs in NYC and SF. Exciting.
What else does this mean?
To me, every part of creating, writing and recording Nectar was medicine. I had been through a really rough patch with the music biz and there was nothing more healing than to get back on the bucking horse with a new set of intentions and a different attitude. The creation of Nectar was one of the most beautiful parts of my life to-date. Writing songs about the darker, messier parts of being human without shame was like applying a really soothing salve to the heart. I felt like Mark Addison, my friend, co-conspirator and producer and I were tapping into something really good. And it’s been well received so far. . . So, I wanted to see if we could share the result of this experience with the world.
First we toured the region and got some amazing response and worked with a great regional publicist, Gina Sigillito. And now it’s time for us to tour Nectar across the US and see what happens.
Going national and managing a bigger team while continually touring is a sorta crazy financial and life-risk for an indy-artist, but well worth it.
Stay tuned for Part 2 of this blog. . . “How do we measure ‘success?’”
In the meantime, here’s the video companion to the American Songwriter Feature of “Shelter & Be Kind- Intimate & Acoustic” from the Aerie Studios. That’s Dave Madden on keys and vocals. Audio was lovingly produced by Mark Addison and video shot and edited by Mark Fradl.